The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.  

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

After finalizing the partnership, Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, added: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

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Already live for the English Premier League run-in, Dream Team players across both games will now be able to compete for cash prizes in public leagues, while Score Predictor players will also be able to battle it out in private groups.

Plucky, acting as the licensed pool betting partner for the Dream Team platform, is proven in its ability to boost engagement and reactivation, while also delivering brand new revenue streams for free-to-play fantasy and predictor games.

Within Score Predictor, Dream Team ‘chairman’ will be able to set up Paid Leagues amongst social groups, with stakes of between £5 and £50, as ‘winner takes all’ or with staggered prizes across the top three players, with winnings credited immediately on game conclusion.

Various public leagues with elevated prize pools, dependent on the number of players signed-up, will also be made available via the Dream Team website and app for players to access across both games, should they choose to opt-in.

Sebastian Lewis, CEO & co-founder at Plucky, said: “The Sun is one of the most recognisable brands in the UK, and we’re delighted to partner with News UK to give its legions of Dream Team players access to more winning opportunities, while also giving them the chance to compete for more than just bragging rights in private pools amongst friends and colleagues.

“Equipping Dream Team’s Score Predictor and Last Man Standing games with private Paid League functionality brings an additional layer of tension to each gameweek for its players, and we’re optimistic for a successful partnership for this season and beyond after encouraging take-up at launch.”

Tim Reynolds, Director of Betting & Gaming at The Sun, added: “We endeavour to give Dream Team players the best gaming experiences, and this integration with Plucky empowers those players to responsibly play in more ways with more skin in the game.

“Whether its score prediction or going all-in on one team each week, adding Paid Leagues to our Dream Team proposition will give those who want it new opportunities to take on other players within their social circles for cash prizes, alongside the chance to win from our usual high-stakes prizes in the overall leagues.”

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With a focus on sustainable growth and player engagement, BetMGM continues to innovate in the competitive online gambling sector.

This partnership will enhance BetMGM’s existing CRM strategies with targeted reactivation campaigns aimed at converting non-funded registrations and re-engaging lapsed accounts across its U.S. markets.

Claus Hansen, Senior Director, CRM at BetMGM, shared his enthusiasm about the collaboration: “Enteractive’s expertise in one-on-one player engagement is a game-changer for us. Their unique approach allows us to re-engage specific audience segments that may not respond to traditional CRM methods, ultimately driving higher retention and increasing player lifetime value.”

Enteractive is the industry leader in player conversion and reactivation, boasting over 17 years of experience engaging millions of players worldwide. The company is recognized as having one of the most advanced and efficient customer engagement tools in the iGaming and sports betting sectors.

Mikael Hansson, CEO of Enteractive, commented, “BetMGM’s decision to partner with Enteractive underscores our commitment to enhancing player engagement and retention in the U.S. market. We’re excited to contribute to their success by driving conversions and reactivations, ensuring a stronger and more loyal player base.”

Over the past years, Enteractive has interacted with 50,000 customers per day, supported by its Reactivation Cloud software. A unique, person to person approach, bringing substantial revenues to multinational operators in Europe, USA and rest of the world.

Hansson concluded, “Our personalized and sustainable engagement strategies are key to unlocking long-term player loyalty and revenue growth. We’re eager to support BetMGM in strengthening its position as a leader in the U.S. online gaming industry.”

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After over a year of delivering advanced sports data solutions, match centers, and statistical visualizations for the league and its clubs, the collaboration has been prolonged for two more season.

We’re pleased to extend our collaboration with STATSCORE. The last year and a half of our joint work has shown that statistics are crucial for the fans, who want to learn all the nuances and be as close to their teams as possible – said Marcin Janicki, chairman of Fortuna 1 Liga.

The partnership started in 2020 when Fortuna 1 Liga became the first professional football league to choose STATSCORE’s as their official sports data provider. Detailed match data has since then been provided in real-time by professionally trained teams of STATSCORE’s Scouts, operating directly from the venues.

We’re glad that STATSCORE has managed to win the trust of our partners from Fortuna 1. Liga, and that we will be able to continue for the following two years to collect statistics as their official data provider. This is one of the key partnerships in the perspective of the development of the company. By supporting the growth of the second tier of football in the country, we want to showcase opportunities of creating amazing sports stories through the use of data. I hope that both the organizers of the league and everybody working in the participating clubs, as well as the army of football fans, have got a wonderful season in front of them. We’re ready for it! – said Tomasz Myalski, CEO of STATSCORE.

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