Underdog comes on board as the Official Partner of BLAST Premier Lisbon Open, BLAST Premier Monterrey Rivals and the BLAST.tv Austin Major, in the US and Canada

Underdog will be integrated on BLAST’s English broadcast through bespoke segments, while the brand will also be featured prominently on physical and digital assets. Underdog will also be embedded into the BLAST.tv Fantasy mini-game as they look to engage with the US and Canadian communities. Underdog fans can also expect in-person activations later this year at the Underdog booth during the BLAST.tv Austin Major.

Leo Matlock, Chief Business Officer at BLAST said: “We’re really excited about this collaboration with Underdog, They are a brand who’ve been a key player in the innovative and growing, sports gaming space for some years. Underdog has chosen a blockbuster time to partner with BLAST ahead of our sold-out BLAST.tv Austin Major in June. Beyond adding to our live broadcasts and events, we are thrilled that our dedicated and committed BLAST.tv fantasy fans will have the opportunity to engage with Underdog over the next few months.”

“We’re always looking for innovative partnerships like this one with BLAST Premier,” said Zach Powell, Director of Partnerships at Underdog. “We are excited to be a part of the upcoming events and to engage with a new audience through our first-ever in-person esports tournament.”

BLAST.tv Fantasy first launched during the BLAST.tv Paris Major in 2023 named “Major Manager”. Shortly after “Fantasy” was launched for BLAST Premier Fall Groups 2023 and has recorded more than 250,000 sessions since launch and 10,000 active players across the 2025 season.

Fantasy teams have been a prominent and loved part of gaming and esports for some years with fans building teams across multiple platforms to win prizes and bragging rights amongst friends and online communities.

Underdog first featured at the BLAST Premier Open S1 in Lisbon Portugal. Next on the calendar is the BLAST Premier Rivals S1 featuring eight of Counter-Strike’s best teams battling over a $350,000 prize pool. The BLAST studios will welcome teams on the 30th April, crowning our Rivals champions on 4th Ma

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Ladbrokes announces the signing of leading Flat jockey, Sean Levey as its latest racing ambassador.

Sean Levey, a multiple Group 1 winning jockey, will provide Ladbrokes customers with his views on his big race rides at all the major race meetings throughout the season, in both written and video blogs.

Sean will also provide an insight into the life of a top-class Flat jockey, and his long and successful career, through filmed content broadcast on Ladbrokes social channels.

The leading jockey will sport the Ladbrokes logo on various branding sites, including his racing breeches.

Ladbrokes’ Alex Apati said: “Sean is an amazing jockey and we can’t wait to see what the Flat season has in store for him. We look forward to him giving racing fans the inside track on his rides and his life as a jockey throughout the season.”

Sean Levey says: “I’m really thrilled to be working with Ladbrokes in what promises to be another exciting season for me. I have some top-class racehorses to ride this term, so hopefully Ladbrokes customers will be able to cheer me on to some big race success this year.” 

Sean Levey joins leading Jump racehorse trainer Dan Skelton as a Ladbrokes racing ambassador. 

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First run in 1859, the £50,000 mile handicap is Thirsk’s most prestigious race and highlight of Thirsk Hunt Cup Day on Saturday, May 3.

Ladbrokes is the biggest and best-known betting brand in the UK with over 1,500 betting shops, a digital betting business, and a long-standing association with horse racing dating back many decades.

The company boasts a strong sponsorship portfolio in horse racing, including Kempton Park’s Ladbrokes Christmas Festival, the Ladbrokes Chester Cup and the Ladbrokes Chase at the Dublin Racing Festival.

Ladbrokes also sponsors leading Jump trainer Dan Skelton, who writes a weekly blog as he bids to win the British Jump trainers’ championship for the first time.

Farhh is the most notable winner of the Thirsk Hunt Cup in recent years, taking the 2012 edition by six lengths before a memorable Group 1 double the following year in the Lockinge Stakes at Newbury and Ascot’s Champion Stakes.

James Sanderson, Chief Executive and Clerk of the Course, said: “We are delighted to have Ladbrokes sponsoring the Thirsk Hunt Cup and its supporting programme in 2025. The £50,000 Ladbrokes Thirsk Hunt Cup is an early Flat season highlight in the North and we are very grateful for Ladbrokes’ most valued support.

“Over the past 10 years, northern-based trainers have held a vice-like grip on the contest, with the notable exception of Mick Channon (and STORTING) in 2021. Thirsk always welcomes challengers from far and wide but taking the 2025 Ladbrokes Thirsk Hunt Cup down south will be no easy task! “

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This new three-year agreement reinforces the longstanding relationship between the two Atlanta-based powerhouses, building on a successful collaboration that began in 2020.

“We are thrilled to continue our partnership with the Atlanta Braves and to bring even more unforgettable experiences to fans across Braves Country,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “As a company rooted in community and growth, we’re proud to extend this collaboration for a fifth consecutive season and deepen our connection with fans nationwide.”

As part of the partnership, PrizePicks branding will be prominently featured throughout Truist Park with a combination of static and LED signage. The company will also retain access to exclusive VIP experiences for business needs and will continue its popular “PrizePicks Pick of the Game” segment, which airs on the Braves Radio Network pregame show before all regular season games.

New for this season, PrizePicks will be offering fans a chance to win big with the Braves with the “PrizePicks 10 runs for 10k” promotion. Each time the Braves score 10 runs during a home game, the team will launch a text-to-enter promotion for a chance to win a $10,000 free PrizePicks lineup and tickets for a future Braves game to watch their picks live at Truist Park.

“As a growing leader in their industry and trusted partner of the Braves since 2020, we are excited to build on this partnership with PrizePicks into the next few seasons and bring more engaging fan experiences for our shared communities to enjoy,” said Jim Allen, Atlanta Braves Senior Vice President of Corporate and Premium Partnerships.

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The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News. 

Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).

Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.  

Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.

Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play. 

“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.

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Following last year’s buzzworthy inaugural event featuring performances by Luke Bryan and Ne-Yo, FanDuel is once again bringing star power to Derby weekend’s social calendar with the exclusive, invite-only event set to take place on Friday, May 2nd at Paristown Arts and Entertainment District in Louisville, Kentucky.

“I’m hyped to be part of the Derby this year,” said Shaboozey. “It’s one of those bucket list events you dream about playing and we’ll be bringing serious vibes to Louisville with FanDuel.”

As part of the celebration, FanDuel will make a $100,000 donation in support of the Thoroughbred Aftercare Alliance, a nonprofit that accredits and provides grants for approved non profit organizations that provide care, retraining, and rehoming for retired racehorses. With horse racing at the core of FanDuel’s history, the company and FanDuel TV have been committed to giving back to the community – a core part of Flutter’s Positive Impact Plan – that makes the sport possible and raising the profile of Thoroughbred aftercare.

“The Kentucky Derby is a celebration of tradition, energy, and unforgettable moments,” said Andrew Moore, General Manager of Racing at FanDuel. “Horse racing is where FanDuel’s journey began, and it remains a central part of who we are as a company. Between the iconic FanDuel party and our donation to the Thoroughbred Aftercare Alliance, we’re looking forward to making FanDuel’s presence in Louisville known.”

“For 5 years, FanDuel has generously supported Thoroughbred aftercare and the Thoroughbred Aftercare Alliance through an annual donation,” TAA President Walt Robertson said. “The TAA is thrilled to continue to receive the donation in 2025 and grateful to FanDuel for its continued support.”

As an Official Sports Wagering Partner of The Kentucky Derby, FanDuel will leverage the power of its innovative betting platform and the brand’s unrivaled history in horse racing to bring fans a truly integrated experience for the race. FanDuel is the first and only sportsbook to offer wagering on horse racing alongside traditional sports book wagering with a single account and single wallet, allowing customers to wager on the Kentucky Derby, the Kentucky Oaks, and all the races from Churchill Downs on Oaks and Derby Days.

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A key highlight of the day will be the live Women of Horse Racing panel discussion led by presenter Natalie Pike, bringing together leading female voices in racing to share their insights and experiences. Taking place in the Lounge Bar from 1:30 pm to 2:00 pm, the panel will explore the evolution of women’s roles in racing, career pathways, and the importance of representation in sport.

Panellists will include: 

Hayley Moore (Television Presenter, Sky Sports Racing)

Laura Perkins (Veterinary Nurse, Berkshire Equine)

Gemma Waterhouse (COO, Racing Welfare)

Emma Kay (Founder, WalkSafe)

In addition to the racing action, Virgin Bet Easter Bank Holiday promises a fun-filled day out for all the family. Attendees can enjoy a lineup of female-led entertainment, including roaming music from a talented duo, face painters, and a bubbleologist. As part of the event’s focus on championing women in sport, local Women’s Institute sports groups will also be in attendance.

Virgin Bet Easter Bank Holiday marks the final raceday of the season in partnership with The Jockey Club, closing out a successful series of six racedays. Women’s Day is the last of three major racedays at Kempton Park, following Virgin Bet Raceday and Virgin Bet Big Day Out.

Additionally, as part of Virgin Bet’s raceday sponsorship, a donation will be made to Racing Welfare, whose work ensures the well-being and success of British horseracing’s workforce. At Women’s Day, Virgin Bet will also present a cheque for £28,000 to panellist and COO of Racing Welfare, Gemma Waterhouse, to celebrate over a year of giving back to the community that keeps the industry running. 

With an inspiring panel, entertainment for all ages, and an exciting racecard, Virgin Bet Women’s Day at Kempton Park promises to be a highlight of the Easter Bank Holiday weekend.

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Commenting on the partnership, chief commercial officer of AC Milan, Maikel Oettle, said: “We are delighted to have started this collaboration with Reals.”

“This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide.

“By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America.

“This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the club closer to both our loyal supporters and new fans,” Oettle stated.

Aiming for a deeper fan engagement, CEO of Reals, Rafael Borges, praised the Serie A side for its enormous fanbase and impact.

Borges added: “To my knowledge, considering the betting companies created in Brazil and authorised to operate in the country, this is a pioneering and unprecedented international agreement.

“Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors,” he said.

Recently, Brazil has emergerd as a hotspot for betting partnerships, with the news comimg a few months after the official launch of Brazil’s betting market, which has seen more operators in the country secure sponsorships with global football clubs.

The top-flight side has held several betting partnerships over the years including Boomerang in 2024, in a deal that covered Europe, while the club has also worked with Premier Bet, Leyu Sports, SPRIBE and Sekabet in the past.

AC Milan also recently extended its sponsorship agreement with cryptocurrency company, Bitpanda, which saw them become a shirt sponsor for the club.

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